Inc. Magazine : Health Care is Social: Is the Crowd Smarter than Your Doctor? Just Possibly

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"You don't just listen to what people think is working," says Ahrens. "You have to make the wisdom of the crowd smarter." Crohnology does that with software that allows users not just to track their diet and treatments but to correlate these things with their actual symptoms over time. As more users input their data, Ahrens believes, Crohnology will become the go-to destination for information on treatments that remain ahead of the curve for mainstream medicine.


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via Inc. Magazine